In general, there are two types of the musicians on selling their music. First is the musicians already sign a contract with major label, and the second is for the band that still or stay on indie label.
We don’t talk about the major label for now, there’s not much interesting thing to talk about in major label.
Being an indie label band is not easy, its more difficult than how people can imagine. From making their own music, record it, mastering it, mix, sell and promote the music all must be fone by them self.
If you ever visited my heavy metal news website named epidemicnation.com, most of the band that i ever wrote their articles are indie bands. And most of them will stay on indie.
For some reason, major label can not accept their music, and the other reason is, their music is not comercial, and the major label can not sell their music.
In my opinion, creativity it doesn’t mean comercial. Comercial thing is something to sell to public, but creativity not always have to sell. Sometimes it is more expensive than money can buy.
But for indie bands, of course they have to sell their creativity in music, this is just to keep them alive, to continue their creativity.
Major artists will not care too much about promoting their music, their label already handle it, but how about the indie band.
Indie label must have the good idea on promoting their band and music.
One thing is much easier for snd indie label to promote their band and music is by using social media.
Facebook and twitter is still the top priority to make a promotion. The other place is just like myspace, reverbnation, bandcamp, and lot more.
Indie artists or indie bands must have an ability to interact with their fans through social media, they also have to honest to web admin, web editor or contributor.
There are lots of webzine write articles about an indie band, and it usefull to promote theirself. It give much benefit to the band itself.
But if the banf avoid using social media, where else the band to get known. Local radio station seems like only have limited listener, l8csl tv station, is almost impossible to show them, but social media?? Its unlimited, they can have new fan everyday.